Instagram Stories Vs. Posts: Which One Should You Focus On?

Instagram has been making some changes to their platform. One of the biggest updates is to Stories, which now share space on the app with Instagram posts. This means that you can post a photo and then immediately share it as a Story. But which one should you focus on?

Understanding the Instagram “Stories” change

The old Instagram Stories used to show first on your profile and then disappear after 24 hours. Now, with the new update, they appear next to your profile photo and also as a separate tab at the top of your feed. Buying Instagram likes fromĀ can help you boost your post’s visibility and attract new followers.

And the best part? They don’t disappear

The new Instagram Stories are permanent. They stay on your profile, so they allow you to build your brand awareness and drive more traffic to your website.

That said, this means that you have an entirely new channel available for engaging with and attracting followers.

Choosing between Instagram Posts vs Stories

As much as this is an exciting change, it can also be a little bit confusing.

In the past, you could focus on just one: Instagram posts or Stories. Now, since they both appear in two different places, it can be hard to decide which one is best for you.

The good news is that there are some strategies for optimizing both options for the best results.

Focus on reposting old content

If you already have a lot of followers and engagement on your posts and Stories, reposting old content from your Instagram will start to gain traction again.

However, if you’re a new account or your engagement is low, don’t repost old content. Instead, create new content that matches your business and the audience you want to attract.

Focus on posting different types of media

How you post on Instagram depends on what kind of account you have. For example, if you’re a serious blogger, posting blog posts in Instagram Stories can be especially effective.

Posting original content in six-second increments might not be as effective as it was in the past. That’s because Instagram Stories has a feature that allows you to respond to comments and enter a conversation.

This makes it easier for your story to be discovered and shared by other followers. So instead of creating content with a strong brand message, focus on engaging your followers with product descriptions or experiences.

Don’t rush

With the rapid growth of Instagram, businesses are scrambling to maximize their engagement. But there’s no need to spend all day posting in Stories and then deleting all your posts.

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